Mehran Baghaie, Operations Director and Chief
Designer at Spectacle Eyeworks, located in Vancouver,
B.C., being labeled as conventional would be
the ultimate offense. This self-appointed ‘freak’
thrives on change and deviance from the norm.
He uses his limitless creativity to shatter
the boundaries of conventionalism and to take
inventiveness to a higher level. With almost
twenty years in all facets of the Optical Industry,
Mehran has always had a yearning for the design
aspect of the industry. This voyage began in
1996, with the inception of Spectacle Eyeworks.
Mehran has an unrelenting craving to be recognized
along with an avid passion for fashion. Naturally,
his main goal is to portray eyeglasses not as
a necessity, but as a fashion accessory. Mehran
attributes this mentality to the fact that sales
at Spectacle Eyeworks have doubled in the past
year. A long way from its humble beginnings
of just four frame styles, Spectacle Eyeworks,
the company’s first line, is now comprised
of over sixty styles including one which recently
won for Eyewear of the Year at the prestigious
International Optical Fair Tokyo. The addition
of three other original-concept lines has more
than demonstrated Mehran’s versatile nature.
A combination of extreme confidence, a fascination
with sex, and his own life experiences were
the inspiration for the Spexxx, Pussy Galore,
and Brow Meister collections.
The idea for the Spexxx line, a collaboration
with world-renowned tattoo artist, “The
Dutchman”, stemmed from Gothic Tribal
Art, which is an ancient form of tattooing.
The intricate detail in design of each Gothic
frame was meant to portray an essence of mystery
and subtle seductiveness. Being a huge fan of
the popular cat eye motif of the 1950’s,
Mehran wanted to create a modified, updated
version. The result: Pussy Galore; an ultra-feminine,
super-sexy line that lives up to its wicked
name. Brow Meister, Mehran’s fourth line,
was influenced by his experience as a child
being playfully teased about having a ‘unibrow’.
Instead of forming a complex about it, he used
the idea to produce a line with characteristic
Mehran’s passion, fearlessness and ingenuity,
not to mention the fact that he gets bored easily,
will guarantee that there is no end in sight
to the xxx-ploits of this unconventional virtuoso.