For Mehran Baghaie, Operations Director and Chief Designer at Spectacle Eyeworks, located in Vancouver, Canada, being labeled as conventional would be the ultimate offense. He thrives on change and deviance from the norm. He uses his limitless creativity to shatter the boundaries of conventionalism and to take inventiveness to a higher level.

With over twenty years in all facets of the Optical Industry, Mehran has always had a yearning for the design aspect of the industry. This voyage began in 1996, with the inception of Spectacle Eyeworks.

Mehran has an unrelenting craving to be recognized along with an avid passion for fashion. Naturally, his main goal is to portray eyeglasses not as a necessity, but as a fashion accessory. Mehran attributes this mentality to the fact that sales at Spectacle Eyeworks are continually increasing.
A long way from its humble beginnings of just four frame styles, Spectacle Eyeworks, the company’s first line, is now comprised of over hundreds of styles including one which won for Eyewear of the Year at the International Optical Fair Tokyo. The company’s designs also received the honor of two consecutive nominations for the prestigious Silmo d`Or award in Paris.

The addition of three other original-concept lines has more than demonstrated Mehran’s versatile nature. A combination of extreme confidence, a fascination with Goth & tribal art, and his own life experiences are the inspirations for his collections.